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After a less spectacular start some time ago, the market of interactive television globally became one of the most promising segments in the world of digital entertainment. Even though there is still a limited number of sophisticated devices out there and sales of consumer electronic devices in some regions (like Germany) still suffer from little user education on iTV, the market players are facing great business opportunities in the near future. Nevertheless, many companies have not yet seized their chance to enter this next level of the television world. To support market development, [tbb\*] thebrainbehind offers a modular workshop approach in co-operation with our partners. Whether your company is looking for a basic strategy to leverage market potential of digital TV business or simply wants to discuss some crucial aspects of the overall strategy, you can take advantage of the specialised knowledge of our leading experts. The workshop aims to provide you with a broad range of information and expertise in order to deliver added value to your company.
IDEA
To provide a comprehensive overview of the latest technical innovations and trends in the area of broadband media convergence, [tbb\*] thebrainbehind designed the workshop on a basis of independent modules.
HOW?
Your company can select a half day or a full day-event - according to your requirements. Three to five main topics can be discussed within these respective sessions. In addition to a sophisticated overview and a selection of best practice showcases, [tbb\*] thebrainbehind offers an in-depth Q&A session.
WHAT TOPICS - THE LIST:
TOP 1: EPGs as gatekeeper for the digital TV world
TOP 2: Internet protocol TV / TV over DSL
TOP 3: Set-Top-Boxes, Media Center and digital video recorders
TOP 4: Video-on-Demand and Pay-per-Use services
TOP 5: CallTV / ParticipationTV
TOP 6: Learnings from developped iTV markets
TOP 7: Digital Platforms
TOP 8: MobileTV - the future? From UMTS to DVB-H and DMB
TOP 9: Interactive TV advertising: What's next?
TOP 10: The digital and interactive TV market: an introduction
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