In addition to the German digital television and broadband markets international media markets continue to be of great relevance to German media enterprises. On the one hand, the United Kingdom or Korea, for example, demonstrate which lessons can be drawn from interactive TV and which products and services are accepted by customers. On the other hand, markets in Central or Eastern Europe offer German media companies a chance to market successful products abroad.
It is for this reason that [tbb\*] thebrainbehind have developed a consulting concept that meets this demand for new and innovative business models and markets. The research module “TV Innovation Trend Scouting” offers your company the opportunity to evaluate new markets for products and services according to media economic aspects. Our partners are situated in leading markets such as the UK as well as in developing and economically highly interesting markets such as the Czech Republic, China or Korea.
Within the framework of the TV Innovation Trend Scouting, we provide your management with detailed information that can form the basis for strategic decisions for or against an entry into potential new markets.