Benchmark analysis of solutions and recommendations in light of market, technology and customers

IPTV, or ‘Telecom TV’, is the new broadcasting platform using IP packets for video distribution over closed telecom networks. While industry leaders such as Fastweb and Homechoice have been operating for some time, 2006 will see several major launches destined to make IPTV a reality in most key media markets.

This benchmarking study focuses on three crucial issues:

• the kind of service portfolio IPTV needs to offer to win over the audience
• the user interface design principles which will allow IPTV to outperform existing digital TV platforms
• how IPTV should offer the superior range of services – including truly interactive TV – that a broadband return channel offers

Sapient & [tbb\*] thebrainbehind’s benchmarking study takes ten different IPTV solutions from around the globe and compares them to existing digital and interactive TV platforms.

“Global IPTV: Learning from Industry Leaders” is designed to show operators and other executives dealing with the future of TV - and IPTV in particular – what is and isn’t working in this area.

Publicationdate: 30th of March 2006

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