Andrew Howells (Zype / UK)  –  Andrew is a leading commentator on VOD and the role it has for advertisers. His interactive experience dates back to the mid 1980’s when he worked for Sony UK developing the first interactive media experiences. Since then he has launched two new media agencies finally setting up a full service interactive TV agency, BMPTVi (DDB London) to specifically focus on interactive television advertising. Andrew founded Zype in January 2006. The focus is to help brands exploit the value of television beyond the incumbent 30 second commercial. Zype has recently launched Honda’s IPTV channel and is currently developing global interactive brand campaigns for Reckitt Benckiser.