The Strategic Marketing Monitor
The Strategic Marketing Monitor is a subscription service tracking the latest examples of marketing, advertising and pricing and packaging of Digital TV and PayTV services from all over the world. It reviews and interprets the strategies behind each campaign, allowing you to draw lessons for your own business and keeping you informed about your competition.
Keeping you informed
The Strategic Marketing Monitor helps you to understand new pricing and packaging models, to identify new trends and business strategies for advanced products such as HD and PVR services and to track brand evolution and advertising campaigns.
Tailored to your needs
The Strategic Marketing Monitor is a bespoke service, allowing you to gain the maximum benefit from the information available. According to your interest, you receive regular e-mails containing analyses and videos or pictures of your choice of marketing materials. You can select the industries that are of interest to you, such as PayTV, MobileTV or IPTV platforms, for example, and choose between different geographical areas. Additional workshops can also be arranged for in-depth consultation.
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