Release date 1st of December 2008!

In our IPTV study, which was kindly supported by Nokia Siemens Networks, [tbb\*] thebrainbehind assess the most relevant IPTV rollouts around the globe as well as a number of the most interesting video streaming websites. In both cases business models have been analysed in terms of product offer, ease of use and the range of content that is available as well as the usability of the services.

The study presents an overview on the IPTV markets in Europe, the United States of America and Asia considering IPTV marketing, up-selling opportunities for telcos around Triple and Quadruple Play and new forms of advertising.

We also take a closer look at interesting web-based platforms contributing to the progress of Web 2.0 development, including YouTube, myvideo, Joost and others.

With this study, we point out possibilities for content owners to make their video content accessible to a broader audience. The major challenge is to identify whether the great deal is teaming up with IPTV operators or whether content owners should create their own streaming solutions.

The best practice benchmark analysis will support decision makers in taking the right direction and move forward in this promising and exciting market.

View the table of content.

The study PDF version is available at regular price of 990 EUR + VAT. To order please send an email to ms(at)thebrainbehind.com